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Instead of just spending our ad money promoting sausage, we’re going to spend it putting as much positive content as we can atop America’s social media feeds starting June 22 (Positive Media Day, which is a real day) to November 13 (International Kindness Day, also a real day).
Our content will feature unexpected acts done in the spirit of togetherness. The kind of things you see in your feed and say, “Huh, I’d love to see more of that!” Yea. We agree. This content needs its fair share of the online spotlight.
Our modest advertising dollars are no match for the big, scary internet. We’re trying to create a movement. One where other brands and people with big followings shine a brighter light on inspiring, positive content.
If you see content that Keeps It Juicy: Like it. Share it. Shine the spotlight with #KeepTheInternetJuicy.
We make the ultimate hangout food. The stuff of epic block parties and potlucks. Unfortunately, Americans are hanging out less. 71% of Americans said they hang out with people less frequently than they did five years ago. That’s a little bad for sausage, and a lot bad for fun.
According to the Johnsonville National Temperature Check survey, conducted by the Harris Poll, 80% of people say they are exhausted by all the anger and negativity in the country. Cue the collective yikes.
Our social media feeds – a never-ending scroll of supposed grown-ups attacking fast food workers, brawling sports fans and road ragers – can make it seem like the world has gone hopelessly mad. Most agree, with 89% of Americans wishing social media was less negative.
84% of Americans agree “elections have not been bringing out our best behavior” and 65% are “dreading” the 2024 election process.
Perhaps most naively, we truly believe this can work. At least for a little while, and only if we get lots of help. When 92% of Americans agree “seeing people do positive things for one another makes me want to do positive things for someone else,” we think we’ve got a good start.
Johnsonville and The Harris Poll recently published “The National Temp Check,” a national survey of more than 2,000 American adults. All the data from this page, and more, can be read here
Keep your plates full, keep your tables fuller, and whatever you do, don’t forget to keep it juicy.
