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906 SHEBOYGAN FALLS, WI 53085
Every Midwesterner knows – grilling season extends beyond the summer months.
After a summer of lakeside link-ups with the Summer Shandy brats, Leinenkugel’s and Johnsonville are back — this time with a new fall favorite made for crisp afternoons, tailgate Saturdays, and Oktoberfest cheers. These two iconic Midwest brands will continue their partnership with the debut of the Johnsonville Oktoberfest Beer Brat.
Key details:
- Crafted with care and Wisconsin pride, the fresh grilling sausage is infused with Leinenkugel’s fan-favorite Oktoberfest beer, providing a juicy, robust flavor with a rich, malty note.
- The new, limited-edition beer brat is rolling out now in the Great Lakes Region, just in time for Labor Day.
- Johnsonville Oktoberfest Beer Brats retail for $6.99 and will be available through widespread distribution in the Great Lakes/Midwest with limited availability in the following states: Tennessee, Kentucky West Virginia, Virginia, North Carolina, Georgia, Colorado, Washington, and Oregon.
- For those not based in those states, a limited quantity of Oktoberfest Beer Brats will be available for purchase online at the Johnsonville Marketplace (https://www.johnsonvillemarketplace.com/) while supplies last.
Product shot:
Company quotes:
- “There’s nothing quite like fall in Wisconsin—from incredible weather, the leaves changing and tailgating, which means the glorious smell of brats on the grill. That’s why we’re thrilled to be partnering with Johnsonville for the second year in a row to bring something truly special for fall,” said Tony Bugher, President of J. Leinenkugel Brewing Company. “The Oktoberfest Beer Brat is a fantastic limited-time offering that combines our fan favorite Leinenkugel’s Oktoberfest brew, with the Wisconsin grilling staple, Johnsonville brat, making it the perfect celebration of the season.”
- “After the Johnsonville Summer Shandy Beer Brat became our fastest-selling limited-time offer product, we knew the Leinenkugel’s partnership was a recipe for success,” said Damien Tamez, Senior Brand Manager at Johnsonville. “Fall flavor comes alive in the new Oktoberfest Beer Brat, giving Midwesterners a new comfort food to enjoy as the weather cools. From game days and campouts to the back-to-school grind, this limited offering is the ultimate excuse to keep the grill going all season.”
About Johnsonville, LLC
Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 80 different varieties of sausage across 40-plus countries and in more than 75 U.S. professional, semi-pro and college sports stadiums. Founded in 1945, Johnsonville remains a family-owned company of obsessed sausage makers that employs and develops approximately 4,000 members globally.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.